First Deputy Director General, International News Agency "Rossiya segodnya".
Natalia is an Assistant Professor of the New Media Department of the Faculty of Journalism in the MSU, a co-author of several textbooks and collections in field of new media.
Natalia involved in media reformation in field of new media, new broadcast standards and standards of multimedia production organization, including: Izvestia in 2001–2004, Ria Novosti in 2004–2012, Argumenty i Fakty in 2012–2014. In 2014–2017 she was a Strategic Director of the State Autonomous Institution of Culture “Mosgortur” (Moscow Agency for Recreation and Tourism), the biggest operator of educational recreation for children, museum operator of the Department of Culture of Moscow. Since the beginning of 2018 she has been a Deputy Editor-in-Chief of the Rossiya Segodnya International Information Agency. She researches audiences of new media, trends of media development, launch of new and experimental formats (podcasts, VR and AR materials).