Lara Kotreleva

Speaker
Director, branch of the Tretyakov Gallery in Vladivostok, art critic, specialist in communications and museum management.
Russia
Graduated from the Department of History at Lomonosov Moscow State University.

During her work at the Tretyakov Gallery she has revamped the work of the marketing and communications department: by creating a new wayfinding and navigation system and organizing public space at the New Tretyakov Gallery, updating the museum's brand and corporate identity, creating a new website, restarting social media, and developing video content. The main efforts were aimed at increasing the recognition of the New Tretyakov gallery and promoting twentieth-century art. One of her most important achievements is a digital ecosystem, a convenient and clear digital environment for a broad audience, where the user services are up-to-date, and aim at enriching the visitor's experience.

For the last two years she has been working on a project to establish a branch of the Tretyakov Gallery in Vladivostok, which will become a part of a new large-scale cultural, educational and museum complex.

Program
12/11/2021
15:30 — 17:00
video
Presentation
RUS, ENG
E-Ticket
E-Ticket
RUS, ENG