Since 2019, Evgenia has been the director of industry relations at Expocontent and is responsible for the formation and implementation of a single strategy to promote Russian content as a single national brand in the international market. As part of this strategy, in 2019 a single platform Made in Russia was organized at the Cannes film market Marche du film and the largest international content markets MIPJunior and MIPCOM with the support of the Russian Export Center, a Created in Moscow business mission was held at the film market in Toronto with the support of the Moscow Export Center.
One of Evgenia’s key projects this year is the Key Buyers Event, an international forum organized for the first time in Moscow with the support of the Ministry of Culture of the Russian Federation. Among the participants were 50 foreign buyers and distributors from Europe, the USA, Japan and China, Latin America.
In the framework of current joint work, together with industry and state. The authorities involved in the export of Russian audiovisual content, Evgenia monitors the trends of both the Russian market and the world media community, and together with key stakeholders, forms a strategy for the development of the domestic industry at the international level in all key areas: increasing export potential, PR and GR accompaniment, analytics forming an international reputation.