Elena Yufereva

CEO, Brandson Branding Agency.
General Director of Moscow Office, Brandson Agency
Managing partner of Brandson Branding Agency (Total Skills Network), Member of the Association of Branding Companies of Russia (ABKR), Member of the Russian-German Chamber of Commerce, two-time nominee of the “Influential Women in Business” (Delovoy Peterburg), expert of the annual brand rating according to Forbes, teacher of the Brand Management course at the Higher School of Business.

Specialist in practical and strategic marketing, brand management. For 15 years she has headed Brandson Branding Agency (TSN) in Russia, which is part of the international Total Skills Network with offices in Dubai (UAE), Amsterdam (Netherlands), Guangzhou (China), Moscow and Saint Petersburg (Russia). Author of the Brand Evolution methodology for creation and development of brands. Author of a number of seminars and training courses, as well as publications on branding, member of the jury and a speaker at industry events, participant in the development of the Tourism Brand of Russia, coaching specialist in coaching business environment, ICF certificate.

Elena’s branding and marketing expertise ranges from creating a new brand from scratch, brand relocation to another country, brand activation and promotion, to creating and developing a company HR brand.

Brandson (TSN) portfolio includes over 3,000 projects in various business segments and an impressive list of Russian and international awards from prestigious industry festivals. Brandson team also implements cultural projects and socially significant projects in collaboration with foundations and charities. In their projects, the team always stands for the preservation of cultural values that are relatable to the audience and can help their customers improve by revealing their capabilities, potentials and talents.

Their customers are large international and national companies: Gazprom Neft, Emiral Resources, Deutsche Telekom, Motorola Mobility and Motorola Solutions, JTI, Rosatom State Corporation, Whirpol, Hochland, Rosneft, MTS, Lukoil, LSR Holding, Toyota, Kustendorf CLASSIC Russian Music Festival, Nochlezhka Charitable Organization and the Partnership for Every Child Autonomous Non-Profit Organization.