Danilo Venturi

Founder of Brand Persona.
Italy
Danilo Venturi started his career as music producer and radio broadcaster. In the early 2000s he pioneered e-commerce and concept stores. Then he worked for La Perla lingerie brand and directed Polimoda fashion school.

During his tenure, the school occupied the top-ranking positions in The Business of Fashion. Important collaborations with LVMH, Richemont, Gucci, WGSN, CFDA, Pitti Immagine, Vogue, Central Saint Martins and Parsons were activated. Personalities such as Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Rick Owens and Vanessa Friedman were involved in the life of the school. Forbes titled his interview: The Reign of Error: How Polimoda Upgraded Fashion Education.

In 2021 Danilo Venturi wrote the book Brand Persona: The Four-Step Method with the Foreword by Marco Bizzarri, CEO & President of Gucci. Finally, he founded the company Brand Persona which successfully provides managerial, editorial, and educational services to public and private institutions, based on the four-step method described in this book.