In the late 1980s, he transformed a little-known educational and methodological bulletin of the State Committee of Belarus for Vocational Technical Education into a first-class artistic and journalistic youth magazine Rabochaya Smena with a circulation of up to one million copies.
The magazine became famous, and Boris Natanovich was invited to work in Moscow, in the newspaper of the scientific community Poisk. Since 1995, Pasternak has been Deputy Editor-in-Chief, and since 1998 — Editor-in-Chief of Ogonyok magazine. Simultaneously with his work in magazines, he was engaged in publishing activities: he created the Moscow-Minsk Polifakt publishing house, which carried out a grandiose project of a series of anthologies Key Takeaways from the Century. Until 1998, eight volumes were published, which have already become a bibliographic rarity: Stanzas of the Century, Stanzas of the Century-2, Samizdat (self-publish books) of the Century and others. In 2001, Boris Natanovich was the Deputy Editor-in-Chief of the Vremya Novostey newspaper, since 2002 — the Deputy Editor-in-Chief of the Izvestia newspaper.
In 2000, he founded the Vremya publishing house, whose name eponymizes the quality mark. Feathers in the cap of Boris Natanovich and the Vremya publishing house include the first complete collected works of Aleksandr Solzhenitsyn in Russia in a new, final author's edition, on which Aleksandr Isaevich worked until his last days (thirty volumes, including ten volumes of The Red Wheel and the three volumes of Gulag Archipelago); collected works of Andrey Platonov in eight volumes; multivolume collected works of Nikolai Gogol, Mikhail Zoshchenko, Fazil Iskander, Andrei Sakharov, Vasil Bykov (in Belarusian and Russian), Svetlana Aleksievich, Isaac Babel, Mikhail Zhvanetsky and others; publications of contemporary prose writers, many of which have become literary events (Yubi by Naum Nim, Candle by Valery Zalotukha); more than fifty books of the Poetic Library series, which included collections of Yuri Levitansky, Genrikh Sapgir, David Samoilov, Andrei Voznesensky, Nikolai Glazkov and many other poets.