He is also Director of the International Program in Arts Management (IPAM) in Mumbai at SDA Bocconi Asia Center and Codirector of the Master of Management in International Arts Management (MMIAM), a joint program of Bocconi University, South Methodist University Dallas and HEC Montreal.
He has conducted research and education projects with major enterprises. His research activities focus on cultural marketing, consumer behaviour, experiential marketing, CRM and marketing communication.
He is the author of books and articles on his topics of interest. His works have been published in Psychology and Marketing. He has been a Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tsinghua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico).
He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.
Andrea earned a degree from Università Bocconi and a PhD in Marketing from Universitat de València.
His latest book (edited by) is Managing the Cultural Business: Avoiding Mistakes, Finding Success Routledge, Great Britain, 2020.