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14:35 — 14:55
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For more than 10 years, thousands of museums around the world have published their street and museum audio guides on our izi.TRAVEL platform. In the vast majority of cases, they believe that only their visitors need their audio guide. In fact, this is not the case. The listener of your guide is also a potential guest of the city, a hotel guest, a restaurant visitor, a bus or train passenger, a mobile Internet user, etc. All of these organizations are very interested in having more accessible audio tours of the streets and museums of the city, for children and adults, on different topics and in different languages. By learning to look at your product through the eyes of other players, you can build effective partnerships and widely promote your content. We will discuss all of this, with dozens of live examples.