Tourism and information centers as drivers of cultural routes and guides on regional culture

16:00 — 18:00
St. Petersburg State Academic Capella, White hall 20 Moyka River emb., St. Petersburg

Tourism Information Centers have long been active in the sphere of cultural event tourism. These institutions help increase the tourism flow by promoting various themes of national culture via different channels, such as museums, exhibition venues, events, and thematic tours.

Representatives of Russian and foreign TICs will share their experience in the sphere of promoting cultural potential of their territories, and will talk about novelties and innovative approaches. A differing opinion will be presented by representatives of the tourism community, who will talk about the problems in interactions with budgetary tourism information centers and will offer ways to merge their efforts and work together to attract the tourist flow.