Public Talks with Heroes of Media Culture: Murad and Natalia Osmann, #followmeto

17:00 — 17:45
Journalist House, Assembly Hall 70 Nevsky av., St. Petersburg

The authors of the world-famous project #FollowMeTo, which has more than 6 million followers. The project was created 8 years ago and since then Murad and Natalya have turned their recognizable posture into a real flashmob, “a traveler’s selfie”. During this time, several international exhibitions were organized, 2 illustrated travel books were published, a TV show of the same name was launched on Channel One Russia, as well as author’s tours to the most unusual destinations.

Natalia and Murad entered the TOP-3 of the most successful influencers list according to Forbes USA; they were also recognized as the best travel bloggers according to GQ Russia, as well as the best travel project at the Influencer Awards in Monaco.

We talk about how to turn a flashmob into a successful brand, about the project development in several fields, and what remains behind the scenes, about creative inspiration while traveling - with Murad and Natalia Osmann. The meeting will take place at 17:00 in the House of Journalists, in the Sukhozanet mansion on Nevsky Prospekt.