In the period of online technologies boom, audio format is becoming the most modern and demanded way to obtain information. Firstly, audio is day and night available on most devices, and secondly, such a format meets the conditions of modern life rhythm, which involves the parallel consumption of media content.
Educational and awareness goals are the main reasons for the audience's demand for podcasts. Both the mass media and the bloggers are trying to master the new platform, which allows creating an informative authoring product. Even though podcasting in Russia is developing rapidly, it is still far from mass popularity.
Does the podcasting format is forward-looking for media, business and cultural institutions? How to make an exciting podcast, and why is it needed? Where to find your audience and how not to lose broadcasting in the struggle for the listener? The authors of popular Russian podcasts will answer these and many other questions.