Museum Strategies and Reputations

10:00 — 11:30
General Staff Building, Kabakov hall 6/8 Palace sq., St. Petersburg

Almost one year has passed since the General Meeting of the Union of Museums of Russia. At this meeting, the “Development Plan for Museums of the Russian Federation through 2030” was adopted. In this past year, what has the museum community accomplished? What needs urgent attention, and what no longer needs attention?

Should museum’s activity be evaluated based on qualitative or quantitative indicators? How can criteria for qualitative indicators for museum activities be created? Is it possible to apply these criteria universally to all museums?

Why do visitor impressions, survey results, and official assessments often contradict each other?

To create a reputation for a museum or a city of which we are proud, we need to understand the constituency of the reputation. Can the museum be evaluated according to “The Hamburg Score” (An authentic system of values, free from current circumstances and selfish interest)? How can this evaluation be completed accurately? How can a museum gain and maintain a good reputation with its visitors?

Key Participants:

  • Mikhail Borisovich Piotrovsky, Doctor of Historical Sciences, Professor, Director, State Hermitage Museum (Russia);
  • Cecconi Maurizzio, General Secretary of Hermitage Italia, CEO of VILLAGGIO GLOBALE INTERNATIONAL (Italy);
  • Verde Simone, Director of the Palazzo Pilotta palace complex Farnese in Parma (Italy);
  • Ricci Marco, Ambassador Extraordinary and Plenipotentiary, Diplomatic Advisor to the Minister of Culture and Tourism of Italy (Italy);
  • Bonaccorsi Lorenza, Deputy Minister of Heritage and Cultural Activities (Italy);
  • Pachenkov Oleg, Director of the Center for Applied Research of the European University (Russia);
  • Kolovsky Zakhar, General Director, Federal State Budgetary Institution of Culture "State Museum and Exhibition Center ROSPHOTO" (Russia);
  • Gaete Magdalena, representative of the University of Navarra in Russia (Spain);
  • Marco Pierini, Director of the National Gallery of Umbria (Italy).