Educational programs in museums are not only to increase the cultural level of visitors; they are also to fulfill the social task of making the museum exposition accessible for all categories of citizens. Appealing to the audience of the older generation, museums tend to make representatives of the third age full-fledged participants of the museum life, co-authors of educational programs.
Why is cooperation with museums attractive for healthy and socially active retired people? What are the differences between younger groups of citizens and people in the third age when it comes to co-creation with museums? How can senior citizens devoid of an opportunity to establish contacts with the art easily be involved in cultural life? And how can joint efforts of museum specialists and workers of social care institutions be arranged with the same purpose?