Tourism and museums are inseparable. Even during the classic beach holiday, tourists always find time to see cultural and historical values stored in museums near the places where they rest. Therefore, it is difficult to overestimate the value of mutual cooperation between museums and travel companies. It’s all the more strange that for many years these two parties have not been able to agree with each other.
Integration Models and Peculiarities of the Interaction between Museums and Tourism
General Staff Building 6/8 Palace sq., St. Petersburg
Mikhail PiotrovskyPresident, Union of Russian Museums; Director General, the State Hermitage Museum. Russia
Gulzada RudenkoDirector General, the State Budgetary Cultural Institution of the Republic of Tatarstan "Elabuga State Historical, Architectural and Art Museum-Reserve". Russia