Unlike many countries where modern architecture is viewed as an asset and an integral part of the national brand, in Russia it is still often perceived with hostility. Is it possible to reverse this situation? In the age when image created in the information field is more important than its physical embodiment, what media should be used to form a positive image? We will talk about this not only with architects, but also with the agents of various arts: from journalists and writers to directors, artists and representatives of cultural institutions.
Image: Images of Modern Architecture in the Media Environment
Annenkirche 8V Kirochnaya st., St. Petersburg
Nata TatunashviliArchitect; Founder and partner, the NOWADAYS office architecture bureau. Russia