Nowadays, cultural organizations and projects function due to the ability to interact: with the audience, the state, and sponsors. Outsourcing is often a prerequisite of the successful work of cultural institutions. However, kinds of fundraising and mechanisms of each of them have their specificities.
Crowdfunding or endowment, sponsorship or patronage: what model of cooperation is preferable for a non-profit cultural organization, what form of interaction should be chosen for a cultural project? What is the secret of the positioning of cultural institutions? How can the interest of a potential partner be sparked? And what difficulties do cultural projects, organizations and sponsors face in the framework of their cooperation?