Over centuries artists have been trying to immerse an audience into the world of their art. This has finally become possible with the development of high technologies. Increasingly, museums, art galleries and art spaces choose immersive formats for their exhibition events. The immersive effect corresponds to current cultural trends and allows to attract new audiences. However, immersive technologies are not limited to VR and AR technologies; there are many other accessible interactive formats.
How and why should we organize immersive exhibitions? What are the difficulties that curators of immersive exhibitions face? How to avoid mistakes in setting up interactive shows?