Anna Marchenko, CEO of Artifex and producer of the YouTube channel of the same name, speaks on how to talk about art in digital media, the specifics of making creative content and working with opinion leaders.
The focus of the workshop:
- What themes, heroes and formats of cultural content are popular today for different audiences?
- The frequency of publications, the duration and quality of video, and other technical characteristics of a successful channel;
- How to get into the top recommendations of Youtube: the secrets of algorithms?
- Creative collaborations with influencers and with commercial brands;
- Why can Youtube “ban you”?
- How much does it cost to be a blogger: time, training, equipment?
