There are various ways by means of which cultural organizations and potential donors can interact such as sponsorship, patronage of arts, crowdfunding, friends' clubs, trustee foundations. In order to build an effective fund-raising strategy, cultural managersneed to understand how each and every of the models work ,i.e., what forms of cooperation are more fitting to certain projects, what values and benefits donors expect to gain from such cooperation, how to integrate their interests into the partnership offers, what objectives each side has, how marketing contributes to the situation, as well as how the tax relief scheme legally adopted in Russia last year is practically applied.
The discussion will be attended by the leading experts in strategic fund-raising, along with the representatives of various sponsor brands. They will share examples of successful interaction and talk about the challenges that arise in communications and project implementation.
