Digitization in promotion of cultural events and tourist destinations

Digitization and digital tools play an increasingly important role in increasing tourist attractiveness of territories. Speakers at the event will provide successful examples and share experience of introducing digital instruments into promotion of tourist destinations and cultural events, will touch upon the issues of personalizing content as a response to external challenges of the environment and the growing number of digital information channels, as well as provide examples of opposite trends: how digital tourism helps popularize reading books, and promote classical culture.