The big triad of the festival world — Cannes, Venice and Berlinale — annualy determines the nearest future of cinema, discovers new names, affects box offices of certain films and can even draw attention of the world cinema market to specific geographical areas. But there are thousands of festivals all over the world. Why do smaller areas such as regions or states need their own festivals? How can they improve the quality of life for the locals and shape the social agenda?
Marco Müller and Alena Shumakova will compare the experience of Europe, Russia and China in arranging regional film festivals and will discuss the most successful cases and failures that might come along.