Business Case Marathon 3. Integrating Art into Brand Communication Strategy

12:00 — 13:45
Russian Museum of Ethnography, Marble Hall 4/1 Inzhenernaya st., St. Petersburg

The business case marathon of the Business Venue is a presentation of Russian and international corporations' best practices regarding the interaction of culture and business. The marathon-format discussion has been one of the most popular and visited events of the Business Venue since 2017. 

In 2019, the audience will be presented with three talks, which will give successful examples of collaboration between culture and business: businessman Andrei Filatov with the case of Art Russe, famous art critic and art consultant Herve Mikaeloff with his experience in collaborative projects with luxury brands, and, finally, a joint case by Herve Mikaeloff, Hoa Do Dinh and Olga Kiseleva — “Hennessy 250: creating the future since 1765 ” — an exhibition tour dedicated to the 250th anniversary of the Hennessy cognac house, which has been presented on a large scale in five cities around the world (Guangzhou, New York, Johannesburg, Paris and Moscow).