What is the role of emotions in designing 21st century museums?
Museums as generators of “special” educational moments and multiform experiences where new languages are declined with immersive technology solutions. Capable of attracting, exciting, and engaging different audiences: dynamic social spaces where the new digital media give voice to various stories that explore the collections in a creative, emotional, and customized way.
So what can museums and other cultural institutions do to be more effective in meeting individual visitor needs and connect to their local communities? Can we design better cultural and museum experiences by knowing more about the impact of emotions and the whole complexity of arousing emotional responses?